If you’ve seen a talking head video while scrolling Instagram and heard wisdom about how your relationships with other people, really tie back to the relationship you have with yourself, then it is very likely, you’ve seen Jillian Turecki.

I was intrigued the moment I went from one video to the next and the next.

This was a lady who did not sugar coat the realities of why certain unfortunate things happen in relationships. She spoke candidly and her brand of psychology was mesmerising.

When I tuned into Day 1 of the 3 Day Virtual Thrive 2025 with Tony Robbins & Dean Graziosi, I met Jillian again.

As always, she was refreshing to listen to and this time, she was asked about her journey from yoga instructor to well-known relationship coach.

Here are some of the key takeaways from her conversation with Dean Graziosi.

How she started

After transitioning from teaching yoga, she began doing 1 on 1 relationship coaching.

Early business journey

Her work has impacted her clients and changed their lives for the better. However, working on a 1 on 1 basis resulted in fatigue. She realised she should work towards helping more people at a time and endeavoured to widen her platform.

What strengthened her resolve to make the change?

She saw other business owners do it at scale.

Jillian thought to herself “Why not me?”

Since her coaching works on a 1 on 1 basis, then why shouldn’t it work on more people?

What was in her way?

A lot of self-doubt. Jillian was constantly in a battle with her own fears and doubts.

There were stories that she told herself that could have impaired her growth. They tortured her as they kept replaying in her mind.

Stories like

• “I’m not an entrepreneur. I can’t do this”
• “Is anyone going to listen or read or buy my courses?”

What helped her get out of her own way?

Making the decision to do it and resolutely knowing that she had to push those negative thoughts away.

If you don’t decide, then you won’t do it. – Jillian Turecki

Jillian studied people who walked the path she wanted to go towards in order to learn how to do it.

What helped her in her growth journey?

She worked with a coach to stay accountable and for someone to be in her corner. Jillian chose to do so as she recognised that pits of being a solopreneur where she can be in her head a lot. She went full steam ahead and started a newsletter that provided useful content on a regular basis. 

What keeps her going even in down times?

Jillian would think about people she wanted to help rather than thinking about herself and her own ego. She would remind herself that: 

The suffering as a result of not doing it would be far greater than actually doing it and no one buying anything. – Jillian Turecki

She realised that her purpose has to be bigger than the fear of actually doing it. Jillian absolutely believes that:

The “not starting” is going to create more pain than actually starting and having to pivot along the way… and that you are never gonna be happy knowing you wanted to do something but you let your doubts stop you… – Jillian Turecki

That would be a recipe for suffering. 

Words of encouragement for people who want to create a business of their own:

Jillian said: “If I can do it, you can do it.”

She never wrote before and now her book is a New York Times Bestseller. 

She encourages us to follow to follow that desire inside of us and to not let anything stop us.

Those limiting thoughts that we have such as:

• I’m not good at this
• Who am I to do this?
• This is nothing new
• Why would people read or listen to what I have to read or say?

These thoughts are not unique to you. Everyone has them.

The difference between people who realise their dreams is that they don’t let those thoughts stop them. – Jillian Turecki

At the end of our lives, a sobering reminder

Jillian Turecki was with her parents and stepfather at their deathbed and she reinforced the fact that:

They don’t regret what they did but they did regret what they haven’t done. – Jillian Turecki

So that chilling thought reminds Jillian to not let fear and self-doubt stop her.

She encourages her to use whatever mind tricks to avoid falling for the tricks your mind has laid for you to stop your momentum.

Her insights on her business growth journey

She never expected how fulfilling the journey can be.

Jillian focuses on the impact that she has created and how the positive feedback from the people she helped, keeps her going.

If you’re on the fence of starting something you’re curious to do:

Focus on the people you can potentially help.

If I did nothing then what am I here for?

You’re making it about yourself and not making it about people you could be benefiting. – Jillian Turecki

Tips on getting started

Think about the person, that one person you want to help.

Forget about the website, just create the course, don’t worry about the sales page, just start and let the refinements come after.

You don’t need the things to start. Start and then you will have the things.

These are just tricky procrastination techniques. – Jillian Turecki

Be resourceful vs. thinking you need lots of resources to get started.

Good luck!

Toying with the idea of starting a side business or a brand new business? You might find this Brutally Honest Side Hustle Worksheet useful. You can download it here.

If you prefer one-on-one coaching, I’ve transitioned from corporate jobs to startups to SMEs and lived to tell the tale. I’m here to listen and see how your entrepreneurship journey can be made more satisfying whilst still hitting the milestones you’ve set for yourself. Read more about how you can work with me here.