A Coaching Intensive for Founders & Business Owners
You’ve built something real. But there’s a script running underneath every conversation, every conflict, every moment you hold back – and it’s quietly shaping outcomes you didn’t choose. This is where you identify it, understand it, and start rewriting it.
US$ 199 Full Intensive
FROM THE SCRIPTING LIFE JOURNAL
“Lasso’s genius wasn’t tactics. It was knowing exactly which script each person around him was running and refusing to play along with the ones that didn’t serve the team.”
– On Ted Lasso from Apple TV+
Most founders are technically capable. They can pitch, negotiate, lead. There’s a layer underneath the tactics – a set of inner scripts about how you show up, when you push back, what you’re allowed to say, and who you’re supposed to be in a room.
When those inner scripts are misaligned with the situation you’re in, the right words don’t come. You overshare when you should stay professional. You stay quiet when you should draw a boundary. You take the high road so consistently, you walk yourself into a corner.
The work isn’t learning more communication techniques. It’s auditing the script you’re already running – and rewriting the parts that no longer serve you.
THREE STAGES. ONE COMPLETE REWRITE.
Stage 01 – UNDERSTAND
Your Human Design Analysis
Before we talk strategy, we understand how you’re wired. Your Human Design reveals how you naturally make decisions, communicate under pressure, and process conflict. For Founders, this isn’t abstract – it explains patterns you’ve probably noticed but never had a framework for. Delivered via a detailed report and voice note within 5 working days.
Stage 02 – IDENTIFY
Two Coaching Sessions
Two focused sessions over Google Meet, two weeks apart. Session One: We surface the specific scripts that are running your communication patterns – who gave them to you, where they served you, and where they’re now costing now. Session Two: we pressure-test the rewrite. What does the new script sound like in the situations that matter most?
Stage 03 – ACT
Your Going Forward Plan
Not a list of generic actions – a personalized plan of at least five specific moves that you’re actually want to take. Built around your wiring, your current communication challenges, and what a better version of your working relationship looks like in practice. You leave with a document, not just a feeling.
WHY IS THIS DIFFERENT?
Most communication advice gives you techniques. The Founder Script goes to the layer underneath – the beliefs, patterns, and learned behaviors that determine which techniques you’re even willing to use.
Generic Coaching
Teaches communication techniques in the abstract
Assumes the same approach works for everyone
Focuses on what to say, not why you can’t say it
Leaves you with a framework that doesn’t fit your wiring
Ends the session without a concrete next step
The Founder Script
Identifies your specific inner script first
Built around your Human Design – how you’re actually wired
Addresses the pattern underneath the problem
Gives you language that sounds like you, not a script
Ends with a written Going Forward Plan
WHAT PEOPLE HAVE EXPERIENCED
Seeking the best version of myself
Siyun provided the most valuable insights as she walked with me in my journey of seeking the best version of myself. By using the principles of the Human Design system, she charted my innate strengths, behavioural traits and how I tend to channel my energy flow.
Beyond the readings, she was attentive in monitoring the tangible output in relations of my goals. When I fell short, she was creative in proposing exercises or measures that would address the issues causing the roadblock, and subsequently check in on my progress.
Throughout the journey, she empowered me to determine my own pace. Working with her was comfortable and rewarding.
— Wen Hui, Singapore
I spent 4 sessions with Siyun as a coach – these were very impactful sessions that felt way more than just 4 sessions. Why?
Firstly, Siyun is very passionate about people and potential. The energy she brings not just in each session but around each session creates a positive buzz that lasts long after each sessions.
Secondly, she is very thoughtful and proactive in trying to tailor her approach and tools for the individual and each session. She is very well read and agile in using pre work, frameworks & exercises during the session and summaries / after session questions to bring one through a rigorous and multi faceted journey through the topic area / issue we agree to work on.
Lastly, she has very varied experiences and accomplishments, and she brings these in to broaden the discussion and perspective, rather than to rely on mental models that may not transpose easily.
I truly benefited from my time with her and believe she can help anyone achieve their goals with her balance of energy, thoughtfulness and rigour.
— Daniel
YOUR COACH
PAST LIVES IN
Corporates, Small Businesses, Startups
INTRIGUED BY
The magic of words
SUPERPOWER
Helping you say what you need to say so that people are willing to hear
I am and was a Founder and Co-Founder.
Before coaching, I’ve worked across Finance, Tech and founded B2C retail companies. I keenly understand founder communication problems and situations from both sides – delivering and receiving.
Following my curiosity of human behavior and interest in potential, I trained with the Martha Beck Institute as a Wayfinder Coach. I compounded that with a deep dive into Human Design.
Certified by the International Coaching Federation, I believe that we have the answers and solutions within us. It’s about understanding our default patterns and asking the right questions to derive the answers you seek.
I would love to help you say what you need to say so that people are willing to hear it.
Coaching Energy Type:
Think less Tony Robbins’ high-octane system and more calm, non-judgmental vibes
WHAT HAPPENS AFTER
Some founders finish THE FOUNDER SCRIPT and have everything they need.
Others surface something bigger – a co-founder relationship that needs structural work, a team communication pattern that runs deep, or an ongoing need for a thinking partners as the business grows. For those founders, Communications Consulting is the natural next step.
It’s bespoke, relationship-led, and priced to the engagement. There’s no obligation and no pitch -if it’s right for you, it will come up naturally in our second session.
BEFORE YOU ENROLL: FREQUENTLY ASKED QUESTIONS
How long does The Founder Script take?
You can start immediately after purchase – you’ll receive an onboarding form and your Human Design report within 5 working days. The recommended gap between the two coaching sessions is two weeks, so most founders complete the full intensive within a month. You set the pace.
I’m skeptical about Human Design. Is that a problem?
Not at all – some of the most useful sessions Siyun runs are with skeptics. Human Design is a framework for understanding patterns, not a belief system. If it resonates, great. If it doesn’t, the coaching sessions stand entirely on their own. One client described going in as “a skeptical realist” and left with a framework for decision-making she uses daily.
How is this different from therapy?
Therapy treats mental illness; coaching builds mental fitness. The Founder Script is present and future-focused – we’re not excavating your past, we’re identifying what’s running right now and building something that works better for you. If you’re dealing with clinic mental health concerns, please work with a qualified professional. This works best alongside good mental health, not as a substitute for it.
What if it’s not right for me after I purchase?
After purchase, we’ll get on a brief call to confirm fit. If it’s not right before we begin, you’ll receive a full refund, no questions asked. Once the Human Design analysis has been delivered and sessions have started, refunds are not available – but our experience is that the fit call prevents that from being an issue.
I have an urgent communication situation right now. Is this the right entry point?
If you need help with one specific situation in the next 48 hours, start with the $8 One Question offer instead – bring your situation and get a direct, practical response from Siyun. The Founder Script is the right next step once the immediate fire is handled.
Ready to rewrite your Founder Script?
One Human Design analysis. Two Coaching sessions. One Going Forward Plan. Everything you need to identify the script that’s been running your communication – and start writing a better one.
🥡 THE OFFERING INCLUDES:
1 x Full Human Design Analysis (Valued at US$ 111)
2 x Coaching Sessions with Human Siyun (Valued at US$ 500)
1 x GOING FORWARD Plan with at least 5 actionable items that you’ll look forward to doing (PRICELESS)
$199 – Full refund available before sessions begin
Lifetime access to your Going Forward Plan
Scripting Life 